// Gig Dossier

RS Medal

Client

RUAMSUK PLATING LIMITED PARTNERSHIP

Tier

▲▲▲

Status

Archived

Year

2022

// Brief

A medal showcase and catalog web app — first built on WordPress, later remade as a localized Next.js application with structured data and a reusable product data model. Retired in May 2026, when its catalog moved into RS TROPHY.

// Timeline

Sunset — Catalog Folded into RS TROPHY

Now

May 2026

Products and photos imported into rs-trophy.com; rs-medal.com now permanently redirects to its medal category.

Redesign — UI Overhaul + WebP Optimization

Feb 2026

Refreshed the UI design and moved imagery to WebP for faster loads.

Catalog — Product Landing Pages + Reusable Data

Jun 2025

Shipped product landing pages with a reusable product data model and customer-logo carousel.

Content & SEO — Blog System + JSON-LD

Jun 2025

Added a blog system with structured data (JSON-LD), sitemap, and SEO fixes.

+JSON-LD

Next.js Remake — Localized Storefront Foundation

May 2025

Began the ground-up Next.js remake — a localized, statically-optimized showcase replacing the WordPress build.

+Next.js+React+Tailwind CSS+Shadcn/ui+Vercel+Google Tag ManagerWordPress

Launch — SEO, Analytics & Go-Live

Nov 2022

Went live with on-page SEO, analytics, and ad tracking wired in.

Development — Catalog & CMS Content

Oct 2022

Built out the product catalog, content pages, and CMS workflows.

Design — Brand-Aligned Catalog Theme

Sep 2022

Designed a brand-aligned theme and information architecture for the medal catalog.

Discovery & Setup — WordPress Foundation

Aug 2022

Scoped the catalog and stood up the WordPress foundation — hosting, theme base, and plugin stack.

// Gallery

Written About

Adding a blog system and JSON-LD to a catalog storefront

A week after replacing a WordPress catalog with Next.js, I rebuilt the blog, sitemap and structured data the CMS had been giving away for free.

Jun 2025 · 5 min

On-page SEO for a bilingual Thai B2B catalog

On-page SEO for a Thai trophy catalog: category pages as the landing pages, bilingual Thai-English titles, and measuring a funnel that ends on the phone.

Apr 2023 · 5 min

Three storefronts in ten months on the boring stack

Three WordPress storefronts for my family's trophy factory in ten months, solo, while studying CS full-time — the four-phase playbook and what boring cost.

Jan 2023 · 4 min

Launching a WooCommerce storefront for a Thai manufacturer

Why a CS student chose WooCommerce over custom code for his family's trophy factory storefront — and why the 'temporary' launch ran for three years.

Nov 2022 · 4 min

Designing a brand-aligned WordPress catalog theme without a designer

Making a WordPress catalog theme look like a sixteen-year-old awards brand — a second-year CS student, no designer, no brand book, no budget.

Sep 2022 · 5 min

My first client work was WordPress, and that was the right call

Seven months into my CS degree, I built my family's award-catalog site on WordPress instead of custom code. Why the boring choice was the right one.

Mar 2022 · 5 min

// Open for freelance

Need something like this built?

Remote web app work, scoped and shipped end to end — start with a message on Fastwork.

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