SEO

Aug 2021 - May 2025 · 3 projects

Jan 2024 - Present · 1 project

Jun 2025 - Jul 2025 · 2 projects

Jul 2025 - Jul 2026 · 1 project

Aug 2026 - Present · 1 project

A 116-line build gate that fails on broken internal links

A post-build script that walks the prerendered HTML and fails the build on any internal href the build did not emit — and why it reads output, not data.

Aug 2026 · 5 min

loading.tsx turns every notFound() into an indexable soft-404

A streaming loading.tsx flushes headers at 200, so notFound() paints 404 UI into a committed response. Finding and fixing an indexable soft-404 factory.

Aug 2026 · 6 min

One line in layout.tsx told Google 90 pages were duplicates of my homepage

A canonical set in a Next.js root layout is inherited by every route. Mine made all 90 pages declare themselves duplicates of the homepage — silently.

Aug 2026 · 3 min

Your sitemap can submit 200-status Not Found pages

My sitemap nominated a URL the build never emitted, because it composed detail URLs with slugify(name) while the routes were keyed by id.

Aug 2026 · 4 min

How I became CTO at 23 of the company that hired me as a part-time student

Hired part-time in August 2021, CTO of the same company in August 2026 — five years to the month. What actually happened in between, honestly scoped.

Aug 2026 · 3 min

Sole PM, sole PO, sole designer — and the engineer

My CTO role description lists me as sole PM, PO and UI/UX designer. Four viewpoints in one head, and the implementer wins every argument by default.

Aug 2026 · 6 min

Adding a blog system and JSON-LD to a catalog storefront

A week after replacing a WordPress catalog with Next.js, I rebuilt the blog, sitemap and structured data the CMS had been giving away for free.

Jun 2025 · 5 min

On-page SEO for a bilingual Thai B2B catalog

On-page SEO for a Thai trophy catalog: category pages as the landing pages, bilingual Thai-English titles, and measuring a funnel that ends on the phone.

Apr 2023 · 5 min

Three storefronts in ten months on the boring stack

Three WordPress storefronts for my family's trophy factory in ten months, solo, while studying CS full-time — the four-phase playbook and what boring cost.

Jan 2023 · 4 min

Launching a WooCommerce storefront for a Thai manufacturer

Why a CS student chose WooCommerce over custom code for his family's trophy factory storefront — and why the 'temporary' launch ran for three years.

Nov 2022 · 4 min

Designing a brand-aligned WordPress catalog theme without a designer

Making a WordPress catalog theme look like a sixteen-year-old awards brand — a second-year CS student, no designer, no brand book, no budget.

Sep 2022 · 5 min

My first client work was WordPress, and that was the right call

Seven months into my CS degree, I built my family's award-catalog site on WordPress instead of custom code. Why the boring choice was the right one.

Mar 2022 · 5 min

I started my first dev job and my CS degree in the same month

August 2021: a part-time developer job at my family's trophy factory and a CS degree at Thammasat, both dated 2021-08-01. What that month set in motion.

Aug 2021 · 3 min